Bidding Fox Elements

Enrich your feed with data that will help you achieve better sales

What the extension can do

Bidding Fox Elements puts the data that drives profit in your hands. Through hundreds of elements, it continuously processes useful information from product comparison engines, Google Analytics, as well as data such as weather forecasts or currency exchange rates.

This way, you can easily see which products drive sales and which only waste your budget, uncover errors in setup, and gain an overview of competitor offers. The result is perfectly targeted campaigns, lower advertising costs, and higher revenue.

Key features

• Wide range of data sources – The extension works with detailed statistical data from comparison engines (Heureka, Zboží.cz), Google Analytics, product information, date and time, current weather forecasts, or currency exchange rates. With this information, you can more precisely target ads, automate bidding or pricing, or enrich your feed with new data to boost your store’s performance.
• Feed enrichment – Add new, custom data directly into your XML feed. For example, mark products with high click costs but no sales and adjust how you advertise them, or hide them entirely. You can also automatically filter new products and set their own strategy or tag them (custom_label) for PPC campaigns.
• Accurate targeting and revenue growth – Detect products that no one orders but only increase costs, and support those that actually sell. Set bidding strategies based on real data to ensure lower costs and higher revenue.
• Competitor monitoring – Get a detailed overview of competitor offers, their prices, availability, gifts, and positions on Heureka and Zboží.cz product cards. In combination with the Bidding Fox and Pricing Fox extensions, you’ll always stay one step ahead.
• Statistics for different time periods – See how your products perform over the past day, week, or month. Thanks to data from Heureka, Zboží.cz, and Google Analytics, you can easily detect trends, compare performance, and quickly adjust campaigns to the current situation. Data for longer periods (seven and thirty days) is calculated as a simple average of daily statistics.

Who is the extension for

This extension is especially useful for:

• Online stores and agencies who want their advertising based on data, not assumptions, and need a tool that helps them bid effectively, set meaningful prices, keep an overview of competitors, reduce advertising costs, and increase revenue.

What you need to use it

For proper functionality, you need:

• an active Mergado account and a product feed with the ITEM_ID element (or its equivalent)
• to fully utilize Heureka data, you must connect Heureka via Mergado Keychain
• Google Analytics integration via Mergado Keychain is also recommended
• to obtain detailed data from Heureka and Zboží.cz product cards and monitor competitors, you need to have the Bidding Fox or Pricing Fox extension active

Use cases

Do you advertise thousands of products on thematic comparison engines (like GLAMI, Favi, or Biano) and your costs grow faster than your revenue? With Bidding Fox Elements, you can find out exactly which products actually sell and which ones just drain your budget – and exclude them from ads. This is crucial for these types of engines, where often you can’t exclude just individual products but only entire categories, which either costs you successful items or drains credit on unprofitable ones. Thanks to Bidding Fox Elements, you can reduce advertising costs by tens of percent while keeping revenue stable or even increasing it.

Try it now

Try Bidding Fox Elements and gain the data that helps you make smarter decisions. The first 30 days are free. If you cancel within this period, you won’t pay a cent.

FAQ

• What is the price of using Bidding Fox Elements? The price of the Bidding Fox Elements extension is EUR 79 per month with monthly billing. With annual billing, it’s EUR 63.20 per month.
• Is the price set per project or per online store in the Mergado Editor? The price applies to one project in a Mergado account.
• What is the trial period for Bidding Fox Elements? Bidding Fox Elements has a 30-day trial period during which you can test all available features.
• What is Bidding Fox Elements and what is it used for? Bidding Fox Elements is an extension that enriches your XML feed with hundreds of new elements. These elements contain valuable statistical and analytical data from various sources (e.g., Heureka, Zboží.cz, Google Analytics, weather, currency exchange rates), helping you better target and automate advertising and thereby improve your store’s performance. You also gain detailed insights into your competitors.
• Why is it good to use Bidding Fox Elements? With BFE you can significantly reduce advertising costs, increase revenue, target ads more precisely, gain insights into product popularity and potential, or monitor competitor offers.
• What data will I get? You’ll get statistics on product performance, competitor prices, ad costs, conversions, traffic, weather, or exchange rates. Data is available for 1, 7, and 30 days, making it easy to spot trends and react to changes.
• How can I recognize elements created by Bidding Fox Elements? Bidding Fox Elements creates new elements that always start with the prefix BFE_.
• Why don’t I see new elements in the feed? By default, new elements are hidden in the feed output so they aren’t sent outside Mergado. You can view them on the Products tab or on the Elements page in Mergado by checking the “show hidden” option. If you need them to appear directly in your feed, uncheck the eye icon next to the element on the Elements tab.
• Do I need another Mergado extension for BFE to work? No, Bidding Fox Elements doesn’t require other extensions to function. However, if you want to work with detailed data from Heureka and Zboží.cz product cards or monitor competitors in detail, you’ll need the Bidding Fox or Pricing Fox extensions active.