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Master pricing and get ahead of the competition
What the extension can do
Pricing Fox is your ally in price wars – it automates pricing, monitors competitors, and ensures your products are attractive to customers while still profitable. It constantly evaluates the market and, based on your rules, regularly reprices goods to protect margins and boost your sales.
You’ll gain a perfect overview of market and competitor prices and the confidence that your strategy matches reality. In addition, it monitors legal discount requirements and saves you dozens of hours of manual work. With Pricing Fox, your prices will work for you – increasing profits, making your products more visible on comparison sites, and strengthening your market position.
Main features
- Market and competitor monitoring – In automatically updated tables, you can easily find out who your most frequent rivals are, how their prices and stock availability evolve over time, and whether they are trying to attract customers with unfair practices (e.g., price undercutting or low prices on unavailable products). You’ll know their bidding position, what gifts they offer with purchases, who their manufacturers are, or which categories they sell in.
- Automatic pricing – Based on collected data, Pricing Fox continuously reprices products according to your rules. Set whether you want to be cheaper, more expensive, or the same as the competition, and by how much the price should differ.
- Easy integration with any system – The extension connects to any online store solution thanks to predefined integrations or a universal connector for data export. It draws data from Heureka, Zboží.cz, Google Analytics, or your own CSV files, and can also be easily linked to Pohoda or other accounting systems. Margin and limit control – Ensures that product prices do not drop below purchase price or any other pricing limit you set.
- Analysis and reports – Get detailed information on the development of your prices, product performance (revenue, orders, clicks), and find weak spots or missed opportunities. Bidding Fox will alert you to problems and directly recommend solutions. Reports can be sent daily, weekly, or monthly by email, or you can generate permanent links to them.
- Flexible rule settings – Apply your rules to the entire assortment or to your own product selections. You can combine up to 10 different conditions, take shipping costs, stock, and discounts into account, set rounding of final prices (including “charm pricing” or any custom endings), and assign budgets (clicks, orders, revenue, costs).
- Data export and import – Download any data from Pricing Fox in CSV, XLSX, HTML, or JSON formats. At the same time, you can connect your own CSV files as a data source.
- Test mode – Test your strategy with trial rules without affecting the output feed.
- Legally compliant discounts – Pricing Fox automatically monitors and stores price history for the last 30 days for proper discount reporting. You can generate the price difference after repricing into an element and bulk add prices into product images via the Feed Image Editor extension.
Who is the extension for
This extension is especially useful for:
- Online stores of all sizes, which want to automatically reprice thousands of products according to clearly defined rules and keep margins in check to never sell below cost.
- Online stores in competitive segments, where every cent counts – with detailed competitor price and stock monitoring, they can react instantly and always stay one step ahead.
- Marketing agencies, managing multiple clients who need to effectively monitor the market, create pricing strategies, and reports without tedious manual setup.
What is needed to use it
For Pricing Fox to work to its full potential, you need:
- Heureka – active account and connection via Mergado Keychain
- Zboží.cz – active account and API key entered directly in Pricing Fox
- Google Analytics – connection via Mergado Keychain
- Other sources – option to connect your own CSV file
For exporting data to your online store, simply connect your system using a predefined connector (for the most used platforms) or use a universal connector, which supports any online store supporting XML or CSV feeds. Pricing Fox can also be connected to accounting systems.
Examples of use
- Online store Sexito.cz faced intense competition and the need to respond to rapid price changes. Thanks to Pricing Fox, it managed to automatically reprice products according to clearly set rules, maintain a minimum margin, and leverage pricing opportunities that would be very difficult to detect manually. The result? In just two months, conversions increased by 280% and total revenue by 389%.
Try it now
Try Pricing Fox and increase profits through smart repricing and competitor monitoring. You can use it free for the first 30 days and try out all available features. If you disable it during this period, you won’t pay a cent.
FAQ
- What is the price for using Pricing Fox? The price for the Pricing Fox extension is EUR 79 per month with monthly billing. With annual billing, it is EUR 63.20 per month.
- Is the price set per project or per online store in Mergado Editor? The price is valid for one project in a Mergado account.
- What is the trial period for Pricing Fox? Pricing Fox has a 30-day trial period, during which you can try out all available features.
- What is Pricing Fox and what is it for? Pricing Fox is a tool for automatic pricing and competitor monitoring. It regularly reprices your products according to your rules, keeps margins safe, and tracks competitor prices and availability. This saves you time, increases profits, and ensures you’re always one step ahead of the competition.
- Can I use Pricing Fox only for part of the assortment? Yes, repricing rules can be applied only to selected products or categories.
- How quickly will changes show up in my online store? The first repricing will occur within 24 hours, after which prices automatically update every 4 hours.
- What data sources can I use for pricing? You can use data from Heureka.cz, Heureka.sk, Zboží.cz, Google Analytics, or your own CSV files. The extension can also read any element from Mergado.
- Which online store systems can Pricing Fox integrate with? Pricing Fox supports systems like Shoptet, WooCommerce, UPgates, ExitShop, PrestaShop, Shopion, Webareal, JZshop, or any online store system that supports automatic XML or CSV feed imports.
- Can I test my pricing strategies safely? Yes, in test mode you can see the impact of new rules without prices changing in your online store.
For projects
- ⭐ All formats
Administration
To activate this app it is first necessary log in .
Pricing Fox Extension Help
First steps after enabling the extension in Mergado Store
Project setup and connection
- The first step you need to take is connecting to your online store system. If none matches your platform, you can always connect via XML feed or CSV. The file in your online store administration must update regularly and automatically.
- On the Project Settings page, check whether the input element matches what you have in your feed and where the product prices are listed.
- Double-check the output element , and if you want to generate the new price into another element, enter its name.
- Enter the URL address of the conversion feed -> You can find this in your Heureka administration. In the left panel, click on Statistics and Reports, then Conversion Tracking. You need to tick the “Generate XML reports” checkbox to make the feed available. Then just copy the daily report address.
- The setup of other parameters depends on your preferences and options.
Creating rules for Pricing Fox repricing
- After naming, select the product group the extension should reprice.
- In the next step, specify whether you want to be more expensive/cheaper or priced the same as online stores matching your criteria, and by how much the price should differ.
- In the following steps, you can set pricing boundaries, rounding, inclusion of shipping or availability, budgets, automatic scheduling, etc.
- By choosing “Fall through to the next rule” or “Do not change the price,” you define what happens with products for which the extension doesn’t find a competitor to reprice against.
- Always pay attention to the order of rules. Repricing is executed from the first rule to the last. If the product group is repriced in the first rule, it won’t be repriced again in later rules.
- Each rule has a detail view where you can monitor pricing, including historical data.
Repricing process
- After all necessary steps are completed, Pricing Fox begins downloading data sources and calculating new prices based on the criteria set in Rules. Data download takes up to 24 hours.
- The first repricing results appear about one day after setting the conversion XML URL. Afterwards, the extension recalculates prices every 4 hours, depending on feed size.
Working with output data
- Output data is regularly updated and visible on the Products page in the extension.
- Upload the output feed you find in Mergado into your online store administration.
- If you’re connected via API, there’s no need for manual CSV or XML file handling.
- Once prices update in your online store, you can upload the feed to Heureka.
What else you’ll find in the extension
- On the Products page, you can manage your assortment: filter, search, or review. Each product has a detail with historical data.
- Diagnostics includes 18 detections that warn you about potential issues, alerts, or recommend adjustments across the entire assortment.
- The Exports page serves as an overview of created exports. You can edit, reconfigure, review, retrieve generated links, or delete them.
- In Settings, you can specify which checks the Fox should monitor and where to alert you about potential issues.