Mergado Marketing Buddy

Get clearer answers with AI that understands your data

What the extension can do

Mergado Marketing Buddy is your AI marketing sidekick that helps you work with data from the Mergado system faster and more effectively—asking about connections, spotting opportunities, and validating ideas across your projects and extensions.

⚠️ This is an alpha version / test prototype of an AI chat (similar to ChatGPT or Claude), intended primarily for research and testing by advanced users. The answers may not always be correct.

In this alpha version, you can switch between multiple models from different providers and also test so-called tools—features that allow Marketing Buddy to read selected data from the Mergado system (for example from Mergado Editor, PPC Wolf, Pricing Fox, and other extensions).

The extension is intended for advanced users (power users) who want to test how LLMs work with data from Mergado and help us validate what “agentic marketing” looks like in practice.

Key features

• Connection to data from the Mergado system via so-called tools.
• Switching between multiple LLM models from different providers.
• In this version, the chat has read-only permissions, not the ability to edit data based on your instructions.
• A clear chat interface similar to commonly used AI chats.
• The extension works at the user level and runs independently, outside the main chat in the Mergado interface.

Who the extension testing is suitable for

• Mergado power users who want to try new workflows and experiment.
• Specialists and agencies who can work with data and understand the risks of alpha prototypes.
• Users who want to test “tool-based” AI workflows (AI + Mergado data in one environment).

⚠️ Important notice: For security reasons, enable the extension only on test accounts where you have standard user permissions.

Examples of testing scenarios

• Verifying whether the AI correctly understands and uses data from Mergado Editor (e.g., navigating the project, data structure, selected attributes).
• Testing how results differ for the same prompt across different models (ChatGPT vs. Claude, etc.).
• Tool experiments: how the AI works with available data and which task types make the most sense.

Mergado Marketing Buddy is currently free, but it is available as an alpha version for testing. If you are an advanced user and want to help us validate functionality and the product direction, you can enable the extension in the Mergado Store.

FAQ

• What is Mergado Marketing Buddy? It’s an AI chat similar to commonly used tools (such as ChatGPT or Claude), but its main added value lies in connecting AI and data from the Mergado system in a single environment. Thanks to so-called tools, Buddy can (if you allow it during testing) read selected data from your Mergado projects and extensions (e.g., Mergado Editor, PPC Wolf, Pricing Fox, etc.). In practice, this means you’re not talking to Buddy only in general terms—you can also ask questions in the context of your data and workflows, making it easier to find connections, validate hypotheses, and identify opportunities across projects.

• Is the current version of Mergado Marketing Buddy final? No. This is an alpha version intended primarily for testing by advanced Mergado users.

• Who is the extension suitable for? For power users, specialists, and agencies who understand the risks of alpha prototypes and want to experiment with new workflows and test “tool-based” AI work (AI + Mergado data in one environment).

• Who is the extension not suitable for? For users who want a stable tool “without surprises,” or who need to deploy the extension in production.

• What should be the main benefits of using Mergado Marketing Buddy? Faster and more efficient work with data, getting answers, validating hypotheses, finding opportunities, and comparing outputs from different AI models.

• What are tools and why are they important? Tools are features that allow Marketing Buddy to read selected data from the Mergado system (e.g., Mergado Editor, PPC Wolf, Pricing Fox, and other extensions). Testing their functionality and usefulness is a key goal of the alpha version.

• Can the extension also edit Mergado data? Not in this version. The chat has read-only permissions and cannot edit data according to your instructions.

• Can I switch between different AI models? Yes. You can alternate between multiple models from different providers and compare their outputs for the same prompt.

• Where do I enable the extension and how does it work in practice? It’s available in the Mergado Store and runs independently—outside the main chat in the Mergado Editor interface. The extension is tied to the user account.

• What are the risks of the alpha version? The answers may not always be correct, features may be unstable, and the extension’s behavior may change during development.

• How can I test it safely? For security reasons, enable the extension only on test accounts where you have standard user permissions.

• What are examples of testing scenarios?

  • Verifying whether the AI correctly understands and uses data from Mergado Editor.
  • Comparing results for the same prompt across different models.
  • Tool experiments: how the AI works with available data and which tasks make the most sense.

• What is the goal of the testing? To validate how well the combination of AI + tools + Mergado data works in practice, and what the biggest benefits (and limitations) are for real-world marketing workflows.