Pricing Rank

Set prices smartly and earn better positions on Heureka without bidding

What the extension can do

Pricing Rank monitors and evaluates your product prices on Heureka and helps you set a pricing policy that keeps you visible in top positions — without paying for bidding.

Every day it compares your prices with competitors and recommends how to adjust them to reach your chosen target position below the bidded offers (e.g., at worst third or at most fifth place under the bidded listings). When possible, it will also suggest raising the price so you increase margin without losing your position. Forget time-consuming manual price comparisons — Pricing Rank does it for you.

Key Features

• Tailored pricing strategies – Set different pricing strategies for individual product selections (or even the entire catalog) created in Mergado.
• Target position selection – For each product selection, choose the position you want to achieve on Heureka, for example “at worst third” or “at most fifth position.” Pricing Rank focuses on positions below bidded offers; the fifth position is usually the last visible without an extra click.
• Daily price recommendations – Each day you’ll know whether to lower or raise the price so products meet the strategy and hold the position you want.
• Margin optimization – If you wish, Pricing Rank will point out products where you can raise the price, keep the chosen position, and grow your margin.
• Results export – Download results and recommendations to a CSV file and easily update prices in your online store. To help your system identify items, exports include elements such as ITEM_ID, ITEM_GROUP_ID, PRODUCTNO, OTHER_ID, or EAN. You can download all results in one file or split them per individual pricing strategy.

Who is it for

This extension is especially useful for:

• Online stores that want to appear in top Heureka positions just below the bidded slots, but don’t want to use bidding.
• Online stores with low-price policies, which need their price to be at worst fifth so products stay visible without investing in bidding.
• Sellers with different pricing strategies, e.g., for top products, high-margin items, or clearance.
• Online stores building a brand, that need customers to keep seeing their products regardless of price.

What you need to use it

For proper functionality, you need:

• Verified by Customers certificate from Heureka.
• Active downloading of the Assortment Report in Heureka admin.
• Connection between Mergado and Heureka via the Keychain extension.

Use cases

• Want to keep your products in visible Heureka positions but can’t afford bidding? Set a “at most fifth position” rule in Pricing Rank and the extension will tell you exactly what price you need to stay on top. As soon as the market moves and competitors change prices, it will alert you to adjust.
• Selling at CZK 1,500 and the nearest competitor is at CZK 1,600? Pricing Rank will advise that you can raise your price and still keep the desired position — earning more without losing customers.
• Need different strategies for different products but don’t have time to track them? For low-margin items, set “always visible in the first non-bidded positions,” while for brand-building top products choose “first non-bidded position.” Pricing Rank enforces these strategies across your whole catalog — without tedious manual work.

Try it now

Try Pricing Rank and keep your products in visible positions without expensive bidding. The first 10 days are free. If you disable it during this period, you won’t pay a cent.

FAQ

• What is the price for using Pricing Rank? Pricing Rank costs EUR 15 per month with monthly billing. With annual billing, it’s EUR 12 per month.
• Is the price set per project or per online store in Mergado Editor? The price applies to one project in a Mergado account.
• What is the trial period for Pricing Rank? Pricing Rank has a 10-day trial period during which you can test all available features.
• When will I get the first data from Pricing Rank? After the first activation, you need to wait until the next day for the first data to load from the Assortment Report.
• What are the conditions for using Pricing Rank? You need the Heureka Verified by Customers certificate and a connection to Heureka via the Mergado Keychain extension. You must also be obtaining the Assortment Report from Heureka.
• Can I change the configured pricing strategies? Yes, you can modify any strategy at any time, for example to achieve a different position or change the product selection.
• What happens if I set conflicting rules for the same type of goods? The order of rules decides. The higher a rule is in the list, the higher its priority. You can change the order by dragging rules in the list.
• How often does Pricing Rank evaluate prices? Pricing Rank checks strategy fulfillment daily and suggests adjustments.
• Can I export results from Pricing Rank? Yes, you can download the lists generated by Pricing Rank as a CSV file and use them when updating prices in your online store.
• What’s the difference between Pricing Rank and Pricing Monitor? Pricing Rank focuses on influencing the position of products on the Heureka product page (e.g., “be fifth in non-bidded offers”) and streamlines pricing strategies for better placement. Pricing Monitor focuses on monitoring and recommending prices based on competition and your costs, helping to identify overly expensive, underpriced, or low-margin products. Pricing Rank accounts for placement on the product page, whereas Pricing Monitor does not.