Blending Bull

Tame even the most complex feeds and prepare them for successful campaigns

What the extension can do

Blending Bull is a universal editor that merges any number of feeds into a single file, unifies element formats, adjusts even the most complicated feeds, fixes errors that other tools cannot handle, and prepares data for further processing in Mergado and other systems.

It’s ideal for experienced marketing specialists looking for a super-fast and extremely versatile editor that can handle even the most complex and invalid data structures. At the same time, it’s also perfect for simple edits, where a “smarter” tool would be unnecessarily robust.

Key features

• Merging data feeds – Combine an unlimited number of input data sources (XML, CSV, JSON, TXT) into one consistent output file. This is useful, for example, if you import data from multiple suppliers but your shop system can only handle a single feed. Blending Bull can also unify element formats if you’re merging XML feeds in different structures.
• Smart text-level editing – Works at the text level, so you can edit your data files directly, which is especially useful for quick fixes. For more complex adjustments, it lets you use regular expressions.
  • With Blending Bull you can find and replace any text, add missing feed headers, remove unwanted attributes, convert files between formats (XML → CSV, XML → JSON), flatten XML into a table structure, change the order of XML elements, delete entire tags or lines containing specific text, convert attributes into elements, insert dynamic content (e.g., current date), resolve duplicate IDs by adding unique numbers, and edit your feeds in countless other ways.
• Speed and freshness – Blending Bull processes data lightning-fast – usually within seconds or minutes. It checks input data every 30 minutes. You can set output feed regeneration according to your needs at intervals of 10, 30, or 60 minutes.

Who is the extension for

This extension is especially useful for:

• Anyone who needs to solve problems that are too complex or unsupported for standard tools and wants to experiment with new data structures.
• Online stores with multiple suppliers whose system can only import a single feed.
• Marketing agencies managing multiple client accounts that need to respond flexibly to specific feed requirements and deal with invalid, broken, or unusual feeds. With Blending Bull, they’ll save hours of work.
• PPC and feed marketing specialists who want to perfectly prepare data for “smarter” tools like Mergado, or handle complex edits for PPC campaigns or marketplaces.

What you need to use it

To use Blending Bull, you need an active Mergado account and a Mergado online store. You don’t need an active paid Mergado export.

Use cases

• Do you have multiple suppliers but your shop system can only import one feed? Blending Bull has you covered. Simply upload all input files, and in moments you’ll get one unified feed that your system can process without issues.
• Uploading a feed to Mergado but the import fails due to a missing header or invalid attribute? Blending Bull automatically fixes the file – adding the missing header or removing the unnecessary attribute. Instead of long back-and-forth with a developer, you’ll have a working feed in minutes.
• Encounter duplicate product IDs in your feed that block import into the target system? Blending Bull simply recalculates IDs and adds unique numbers, so the data loads without problems.

Try it now

Try Blending Bull and edit feeds without a developer. The first 30 days are free. If you cancel within this period, you won’t pay a cent.

FAQ

• What is the price of using Blending Bull? The price of the Blending Bull extension is EUR 11 per month with monthly billing. With annual billing, it’s EUR 8.80 per month.
• Is the price set per project or per online store in the Mergado Editor? The price applies to one online store in a Mergado account, regardless of the number of projects created within it.
• What is the trial period for Blending Bull? Blending Bull has a 30-day trial period, during which you can test all available features.
• What is Blending Bull and what is it used for? Blending Bull is a tool for editing and merging data feeds in XML, CSV, and other text file formats. It helps you merge multiple feeds into one, fix broken or invalid files, and convert data into a format your online store or another system can process without issues.
• Which data formats can Blending Bull handle? It supports all text-based data formats, such as XML, CSV, JSON, TXT, or TSV.
• How often does Blending Bull update data? It checks input feeds every 30 minutes and regenerates output feeds every hour.
• Can Blending Bull be used without Mergado? Yes, Blending Bull works independently and doesn’t require an active paid Mergado export. However, you need a free Mergado account for billing and user authorization and a Mergado online store for access management.
• What is the difference between Blending Bull and the Mergado Editor? The Mergado Editor stores data in a database and offers advanced functions for working with data fields. Blending Bull works at the text-character level. This allows it to be faster and more efficient for direct file editing and merging, handling unusual formats, and solving cases where “smarter” tools might not be ready. The two tools complement each other.