Mergado Pilot

Improve and segment thousands of products with smart rules

What the extension can do

Mergado Pilot is a set of smart rules that improve and enrich your product feed in bulk. Using AI, it rewrites titles and descriptions, adds questions and answers, extracts key product features, or modifies any element based on your own prompt. It also works with performance data from Google Ads: based on it, it divides products into segments you can then easily use in your campaigns.

Mergado Pilot is included in your Mergado plan, at no extra charge.

Rules Pilot offers

Title and description improvement

Rewrites or enriches the product title or description. Pick one of three pre-built text styles, or write your own instruction. The pre-built styles also adapt to the output format: for Google Shopping, for example, the AI automatically follows Google Merchant Center recommendations. With strict mode on, the AI works only with data in the feed and doesn't make anything up.

Available for: all formats except the custom format.

Q&A (question and answer)

Automatically generates question/answer pairs from product data, primarily from the description. Optionally, it can also draw on Heureka and Zboží.cz reviews connected via Mergado Depots.

Available for: Google Shopping.

Product highlight

Summarizes the product's key features based on its description, optionally also using reviews from Mergado Depots.

Available for: Google Shopping.

Custom prompt

A rule for advanced users who want full control over the prompt. Choose which elements the AI should draw from and which element it should write the result to, then write your own instruction with no pre-set system prompt. Useful, for example, for translating an element or extracting specific information from the description into a separate element.

Available for: all formats.

Google Ads segmentation

Divides products into segments based on their actual performance in Google Ads and writes the segment to the selected element (custom_label_0 by default). In Google Ads, you can then easily group products by it and move your budget to where it pays off. This is not an AI rule: segments are calculated from real click, cost and revenue data and are updated every day.

• Hero: many clicks and high return. Products that drive sales.
• Sidekick: high return, but few clicks. Products with potential that need more visibility.
• Villain: many clicks, but return below target. Products consuming budget without a matching result.
• Zombie: few clicks, no conversions. Products with minimal visibility.

You set the period, the minimum number of clicks and the target return (TROAS) yourself. Before saving the rule, the segmentation preview shows how many products fall into each segment.

Available for: Google Shopping. Requires the Mergado Depots extension (free) with Google Ads connected.

Who is the extension for

• Online store owners who don't have time to write quality titles and descriptions for every product.
• Feed and PPC specialists who want to improve data quality for Google Shopping, Heureka, and other advertising channels.
• PPC specialists who want to manage their Google Ads budget based on the actual performance of individual products.
• Anyone with a large product catalog where manual editing would take so much time that it's simply not feasible.

What you need to use it

All you need is an active project in Mergado Editor. You'll find Pilot in Mergado's new interface (Canvas): when adding a new rule, choose the Mergado Pilot rule type and select the rule you want to use. For Google Ads segmentation and for using reviews, you'll also need the Mergado Depots extension, which is free as well.

How Pilot works

You set up each rule in a short wizard: select the products (all of them, or a specific query), for some rules the target element and style or prompt, then name the rule and save it. Pilot then joins the other rules in the project and behaves just like them.

AI processing runs in the background and takes longer than standard rules. For large feeds, the results therefore appear in the output only after several regenerations.

Tip: First test the rule on a small query of products. Once you're happy with the result, expand the query to your entire catalog.

Important: Pilot only changes data in the feed. Products in your online store remain unchanged.

You'll find a detailed guide to each rule in the help center: Rule: Mergado Pilot

FAQ

Is Mergado Pilot free?

Yes. Pilot is included in your Mergado Editor plan. The Mergado Depots extension, needed for segmentation and reviews, is free as well.

Where do I find Pilot?

In Mergado's new interface (Canvas): when adding a new rule, choose the Mergado Pilot rule type. You won't find it in the classic interface.

Will my product titles and descriptions change directly in my online store?

No. Pilot only changes data in the feed.

Can the AI make things up?

With the Title and description improvement rule, the AI can freely enrich the text by default. If you want to work strictly with data from the feed, enable strict mode.

Why don't I see the Q&A, Product highlight or Google Ads segmentation rule in my project?

These rules are only available for the Google Shopping format. For other formats, they are inactive in the list.

Why does the feed need to be regenerated multiple times after applying the rule?

AI processing takes longer than standard rules. For large feeds, not all products may be processed in a single pass. Regenerating multiple times ensures Pilot processes all items.