PPC Wolf

Automate PPC campaigns and sell more with less effort

What the extension can do

PPC Wolf creates and manages PPC search campaigns in Google Ads and Sklik for you. Just tell it how the campaigns should look, connect any export from the Mergado Editor, and the wolf takes care of the rest – it creates the campaign, sends it, updates it, checks it, and alerts you to errors.

It saves you hours of work, helps you handle large volumes of data, and ensures that your campaigns are always up to date. Perfect for online store owners and marketing specialists who want to sell more and click less.

Key features

• Let PPC Wolf work for you – Simply set which data you want to use to create campaigns and how ad groups, ads, or keywords should look. Wolf will automatically create unlimited advertising campaigns based on your rules and send them directly to Google Ads and Sklik.
• Always up-to-date campaigns – As soon as you change data in the Mergado Editor (e.g., price or stock availability), Wolf automatically reflects it in the campaigns, so you never advertise outdated offers.
• Error checking and detection – Before sending data to Google Ads or Sklik, Wolf performs validation, and you’ll immediately see any errors so you can quickly fix them.
• Adjusting overly long texts – If some elements exceed the allowed text length, Wolf will use your pre-prepared alternative to ensure the ad passes without issues.
• Advertise more than just products – In addition to standard product campaigns, you can also advertise non-product items and content from non-cart websites. This could include online store categories, product groups, pages featuring a specific manufacturer’s goods, magazine articles, vacation catalogs, or travel agency offers.

Who is the extension for

This extension is especially useful for:

• Marketing specialists and agencies who manage a large number of campaigns and need to save time.
• Online stores and non-cart websites that frequently update their content and want their ads to always stay current.

What you need to use it

For proper functionality, PPC Wolf must be connected to an export from Mergado and linked to Google Ads and Sklik accounts. For Google Ads, you log in via your Google account. For Sklik, you need an API key, which you can obtain in its administration.

The extension works with data from Mergado, which can be in XML, CSV, or Google Sheets format. Data can also be collected using the Scraping Camel extension.

Use cases

• Product campaigns – Automatically create ads for individual products from your online store.
• Category campaigns – Advertise online store categories or product groups.
• Advertising for non-cart websites – Promote magazine articles, product catalog pages, travel offers, or other content pages.

Try it now

Try PPC Wolf for free and let it prepare campaigns while you focus on strategy.

• What data does PPC Wolf process - data privacy?
• Use of PPC Wolf is governed by the standard Mergado terms of use
• Application details

FAQ

• What is the price of using PPC Wolf? PPC Wolf is free for Mergado Editor users and available without additional fees.
• What is the trial period for PPC Wolf? Since the extension is free, there is no trial period.
• What data does PPC Wolf process and how is privacy ensured? It only processes data from the exports and elements you select, and only those actually used for campaign creation. The connection to Google Ads and Sklik is direct, and data is not stored in Mergado or other extensions. PPC Wolf saves only the data needed to manage the campaigns it created itself and does not access other campaigns. It does not process statistics on campaign or account performance. You can view all the used data in the PPC Wolf administration. Once the extension is disabled, all data is completely deleted.
• How often are campaigns updated in PPC Wolf? Every time you change data in your feed. Wolf waits for it to be processed in Mergado and then automatically sends it to advertising systems. It also monitors manual adjustments to templates and items and automatically sends those changes as well.